Customer Reviews: Read 9 more reviews...
  Bedding Google Is A Good Idea!! November 20, 2008
1 out of 1 found this review helpful
Get into bed with google is a really simple to read book that has really short chapters to digest the all important information and task of getting friendly with google, I highly recommend it from the author Jon Smith who displays a no nonsense approach to the aspects of search engine optimization and the rights and wrongs of how to get better results with Google and actually have them index your website.
If you follow the simple strategies and techniques offered in this handy pocket sized book, your website will be better equipped than most other websites and give you some definitive pointers to build and improve any website you create.
Great read and useful too.
 Worth a Read September 20, 2008
1 out of 1 found this review helpful
This book contains much good advice and tips on how to improve and optimise your website. I like the fact he recommends you steer clear of unethical approaches such as hidden text, and that you should stick to simple html with a lot of text-based content that can be easily read. The other big factor in this book is it's compact size and straightforward short chapters, meaning you can concentrate on implementing one recommendation at a time.
On the downside, some of the information is very outdated, considering the recent publication of the book itself. For starters, the Overture keyword search helper is overused and therefore very hard to even access nowadays, if at all, and is being phased out. Secondly, some of the items recommended such as Wordtracker are far from free and therefore only relevant for large businesses rather than the one-man band web developers likely to be attracted to a book like this.
All in all, 4 out of 5. Good and worth a read, you will most probably get your money back and more through increased exposure of your website using the suggestions within.
Clear, simple, and very quick to read September 19, 2008
1 out of 1 found this review helpful
I've been building websites since 1994 and things have changed hugely since then - especially with the arrival of Google in the late '90s. This book presents 52 short and sweet tips for improving your ranking on search engines (not just on Google, though that's where the book places most of its emphasis).
It's a small book (about 6 inches by 4.5 inches) and a short one (just 174 pages of main content), but that's definitely a positive in my view. The advice is very distilled and easily readable. We cut straight to the chase. Each of the 52 general pointers concludes with "Here's an idea for you": a simple practical tip you can immediately try.
I knew almost all the tips already but hadn't bothered to do anything about them. The virtue of this book is that it served as a wake-up call to action. Reading through it in a couple of days, I finally felt motivated to optimize my site. I have no idea whether I'll see much benefit, but if you make a significant proportion of your income from the Web, it certainly can't hurt. Even a small improvement would pay for the cost of the book, and the time invested, many times over.
One thing worth pointing out: I felt the book was geared mainly towards websites selling products or promoting small businesses. Though much of the advice is general, the book doesn't really tell you how to optimize a content-rich, newspaper- or magazine-like site (or blog) that makes its money from advertising. That's probably a whole separate 52-idea book! If your site falls into that category (information-based rather than product-based), with dozens or hundreds of separate pages, you'll find the ideas here helpful but less relevant. If your site has just a few pages and it's promoting, say, a local florist or building business, I think you'll find it very helpful.
Simple and effective September 15, 2008
1 out of 1 found this review helpful
This is a really easy book to use.
Yes, there are more complex books that go into SEO in greater depth than this but the fact is that if you have a small or medium size business employing less than 10 people, then the really advanced techniques aren't really for you anyway and are really not worth worrying about because you wont have time to implement them, even if you knwo about them.
For people like you, this book is probably all you will need -and it is all very clearly explained in non tecnhical jargon.
I even managed to read it on hols - yes, that's sad I know! But it lends itself to that kind of easy reading because it is explained so clearly in short bite size chunks that take all of about 10 minutes to read and digest.
OK, I found the odd thing listed as free (which now isnt) - and I see another reviewer noticed that too, but given the fast pace of chnage in this area, that cannot really be a serious criticism
Great little book that is not a drag to wade through September 10, 2008
1 out of 1 found this review helpful
At last! A book that's good for me, but is easy to read and concise and gives me loads of tips every few pages that I immediately bookmark and want to implement. I'm getting teally tired of 'How-to' books that make you wade through several hundred pages of padding: this book is the antidote.
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